Google Shopping is a great platform to increase your e-commerce sales. But many sellers are losing sales due to feed disapproval or suspension issues. The root cause is usually incorrect product data, incomplete information, or not following Google’s policies. In this guide, step by step will be shown from an expert’s perspective how to properly optimize Google Shopping feed and avoid fast disapproval.
Why Google Shopping Feed Disapprovals Happen
Google Shopping feed disapprovals are usually due to data mismatches, incorrect GTINs, outdated prices, or policy violations. If the information on your website and feed doesn’t match, Google Merchant Center marks it as inconsistent.
As a result of disapproval:
- Ad impressions decrease
- Click-through rates (CTR) and conversions decrease
- Big loss in sales and revenue
Example: Many sellers don’t update their feed after a price change, resulting in automatic disapproval of products. Regular feed audits can avoid this problem.
- Learn more about why Google Merchant Center accounts get suspended and how to avoid it.
Key Steps to Optimize Google Shopping Feed in 2025
To properly optimize your feed, it’s crucial to keep your data accurate and up-to-date. GTIN, price, and stock information must match your website.
Automation tools for example, Data Feed Watch, GMC Content API to update the feed in real-time, greatly reducing the risk of disapproval.Using Clear and keyword-rich titles, professional image and competitive pricing to increase CTR and sales.
Using automation tools such as DataFeedWatch and GMC Content API to update your feed in real-time greatly reduces the risk of disapproval. Additionally, using clear and keyword-rich titles, professional images, and competitive pricing increases CTR and sales.
1. Ensure Accurate and Up-to-Date Product Data
It’s crucial to have accurate and up-to-date product data on Google Shopping. Your GTIN, price, availability, and shipping information should always match your website.
To do:
- Use the correct GTIN/MPN on each product.
- Update the feed immediately when prices and stocks change
- Set up real-time sync with tools like Content API or DataFeedWatch
- Complete the shipping, condition and other attributes of the product
Example: If the discount price on the website is $49.99 but the feed is $59.99, Google will disapprove it as inconsistent.
If you need help setting up your feed correctly, our Google Merchant Center Setup Service can ensure a smooth launch with zero errors.
2. Create Clear, Keyword-Rich Titles and Descriptions
Accurate and keyword-rich titles help increase Google Shopping CTR. Include main keywords, variants (color, size), and brand name in the title and description.
To do:
- Use the format Brand + Product Name + Key Attribute (Color/Size) in the title
- Mention features, benefits and use-cases in the description
- Avoid keyword stuffing, instead use keywords naturally
Example:
❌ “Shoes for Men – Best Quality”
✅ “Nike Air Zoom Pegasus 40 Running Shoes – Black, Size 10”
3. Use High-Quality Product Images and Variant URLs
Google follows specific standards for product images. Use high-resolution images (at least 800×800px), avoid watermarks or logos.
To do:
- Use a unique URL for each variant
- The image should clearly show the product, it is better to keep the background clean
- Using dynamic URLs makes it possible to display different pages according to the variation
Example: If selling multiple color t-shirts, provide a separate URL and image for each color.
4. Categorize Products Correctly in Merchant Center
Proper categorization increases Google Shopping rankings and CTR. Place your products in the correct category using Google Product Taxonomy.
To do:
- Use Google’s official taxonomy list
- Define Category + Subcategory + Specific Attribute for each product
- Choosing the wrong category will prevent the product from reaching the right audience
Example:
❌ Category: Apparel
✅ Category: Apparel & Accessories > Clothing > Dresses > Evening Dresses
Proactive Google Merchant Center Practices to Avoid Disapprovals
Taking proactive steps in the Merchant Center is the right way to avoid feed disapproval. Regular feed audits can catch errors quickly and fix problems before ads are stopped.
Effective Practice:
- Audit your feeds weekly or monthly to ensure there are no price and stock mismatches
- Track errors and warnings using the Diagnostics tab in Merchant Center
- Use Supplemental Feeds for quick changes (like price or shipping updates)
- Set up Automated Rules to automatically fix common errors
How to Fix Google Merchant Center Disapproved Products (Step-by-Step)
If a product is disapproved, quick action is essential. The longer you delay, the more sales and traffic you will suffer.
Solution Steps:
- Identify Issue: Locate the reason of disapproving in Diagnostics tab
- Resolve error: Resolve GTIN, price or policy errors
- Request Review: Provide manual review where the problem has been solved
- Appeal When Necessary: If disapproval seems incorrect, use the appeal process in Google Merchant Center
Example: In case of mismatch in price, the price of the site and feed is added and a review request gets authorized in a few hours.
Advanced Tips to Rank Higher in Google Shopping in 2025
Google Shopping is getting more and more competitive every day, and product optimization is the only solution to raise the CTR and the ranking. Combination of the appropriate data and customer focused strategies boosts performance of the ad.
Useful tips:
- Add Customer Reviews to your feed
- Make your products more visible using Promotions & Free Listings
- Give Google a clear signal using Structured Data and Schema Markup
Using these strategies will not only get your product approved, but also show up in the top results.
Best Tools for Google Shopping Feed Management (2025 Picks)
Using automation tools simplifies feed management and reduces the risk of disapproval. Scaling and real-time updates are possible using the right tools.
Best Tools:
- DataFeedWatch – For feed optimization and custom attribute setup
- GoDataFeed – For automated sync and multiple channel management
- Google Content API (GMC API) – Developer-friendly, for real-time data updates
Need expert help integrating these tools? Our Google Ads Services team is ready to help scale your campaigns efficiently.
How EcomHustle Can Help Fix Feed Disapprovals and Boost Sales
Struggling with disapproval or feed issue resolution in Google Merchant Center? The EcomHustle team is ready to feed optimization and disapproval fix services specifically for e-commerce sellers.
What we do:
- Complete Feed Setup and Optimization
- Disapproved Product Fix & Review Request Handling
- Automation Tool Integration & Scalable Strategy
- Performance Tracking & CTR Boosting Tips
Contact us today to get your problem resolved within 24–48 hours → Get Started with EcomHustle
FAQs About Google Shopping Feed Optimization
How do I fix disapproved products in Google Merchant Center?
First, go to the Diagnostics tab to identify the cause of the problem. Then, fix the GTIN, price, or policy errors and submit a Request Review. You can submit an appeal if necessary. Use feed audits and automation tools to get a quick resolution.
How do I optimize my product feed for Google Shopping?
Keep accurate GTINs, prices, and availability updated. Use keyword-rich titles, high-quality images, and proper categorization. Sync feeds with automation tools and regularly audit and fix errors.
Why does Google disapprove of my product feed?
Common reasons include data mismatches, incorrect GTINs, policy violations, or outdated information. Keeping the website and feed information consistent will reduce disapprovals.
How do I increase clicks on Google Shopping?
Use catchy product titles, high-quality images, and customer reviews. Adding promotions and Schema Markup increases CTR and conversions.
Final Thoughts – Get Your Google Shopping Feed Approved Faster
Proper feed setup, regular audits and smart optimization are essential to succeed in Google Shopping. Following the strategies outlined in this guide will reduce disapprovals and increase CTR and sales.
Want a quick fix for feed issues?
EcomHustle’s expert team provides feed setup, disapproval fixes, and performance optimizations with results within 24–48 hours.
Contact us today → Get Started with EcomHustle
