Set up Google Merchant Center
What is Google Merchant Center? Setup guide for newbies
Creating a data feed is essential before starting a Google Shopping marketing campaign. Google Merchant Center is an effective tool for storing and managing data, which helps bring products closer to customers. In this article, Mega Digital will provide complete information on this tool, how it works, and how to upload data to your account.
Benefits of using Merchant Center
Dynamic Remarketing
Enable product status reporting for products set to serve on display ads, both on the Merchant Center dashboard as well as in the product list.
Product Ratings
Add a 5-star rating and review system to your Shopping ads. Displaying product ratings on your ads helps shoppers feel more confident and may help increase clickthrough rates on your ads.
Merchant Promotions
Show your online promotions alongside your Shopping ads on Google Search and Google Shopping. Online promotions are shown with Shopping ads as additional links and are available at no additional cost.
Set up Merchant effortlessly with our comprehensive guide.
Save time and resources by setting up Google with ease. Utilize our step-by-step guide to create high-quality product listings, boosting your online reach and visibility.
Set up Merchant in record time.
Use intelligent rules and quality checks to easily set up and manage your Google Merchant account, ensuring your product listings always meet platform requirements.
Automate your Merchant setup to ensure your listings are always error-free.
Select the setup time, and our Google manager will automatically handle the rest. Say goodbye to manually updating product information and stock levels.
Set up and configure your Google Merchant Center (GMC) and link to Google Ads to available Shopping Ads format on your account. Besides, we will also validate your business information with the Google Team to help your campaign become sustainable and hard to suspend in the long term. This process is a must before running shopping campaign
Once the groundwork is laid, we dive into the core of your Google Shopping success – feed configuration and optimization. Our team takes a meticulous approach, fine-tuning every aspect of your product feed to align with Google’s stringent standards. From crafting compelling titles to optimizing images and attributes, we roll up our sleeves to transform your product data into a digital storefront that captivates and converts.
Moving beyond setup, Mega Digital’s Google-certified experts roll up their sleeves for hands-on campaign management. We don’t just set and forget – we actively craft and manage your Shopping campaigns. From choosing the optimal solution for your unique needs to structuring campaigns, defining budgets, and implementing bidding strategies, our hands-on approach ensures continuous monitoring and optimization. Detailed reports and insights keep you informed, providing a transparent view of how we drive tangible results for your Google Shopping success.
Frequently Asked Questions About Set Up Google Merchant Center
The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches.
After your promotions feed and products feed are processed, Google reviews and approves your promotions before distributing them. This process is typically complete within 12 hours, but can take up to 24 hours. We recommend you submit your promotions as early as possible for a timely review.
Ensure you provide a valid business address and phone number to meet our standard business verification requirements. There are policies for advertising products with Shopping ads, listing products for free on Google, and other Merchant Center programs. Learn more about Shopping ads policies.
Yes, you can make a merchant account without a website.
- Make sure your product title is clear and concise.
- Use keywords in your product title.
- Use the brand name in your product title.
- Use relevant modifiers in your product title.
- Keep your product title under 150 characters.
- Sign in to your Merchant Center account.
- Click the Gear icon on the upper right-hand side and select ‘Account access’
- Click the Plus button.
- Enter the name and email address of the person you want to invite > click “Add user”
- Free product listing.
- Shopping Ads.
- Buy on Google.
- Dynamic remarketing.
- Customer Reviews.
- Free local product listings.
- Local inventory ads.
- Promotions.