Product Feed Optimization
Product Feed Management
Advertise millions of products globally by connecting to over 2,500 digital marketplaces, ad platforms, and price comparison sites.
Maximize online visibility while saving valuable time
Increase your sales
Bring products to market faster and grow your sales in a sustainable way. All from one powerful feed.
Boost visibility across channels
Simplify your product feed workflows so you can expand your presence on top performing channels and reach your target audience where they are.
Optimize your inventory
Organize and optimize your product data to get the most out of each channel and better identify top performers.
Focus on what matters most
Take your business to the next level by automating low-impact work and focusing on what matters.
Create and manage items from one powerful product feed
Save time and resources by creating and managing all your product feeds in one place. Choose from over 2,500 feed templates and build top quality data feeds to increase your online reach and visibility.
Optimize your product feed in record time
Use intelligent rules and quality checks to easily adjust and filter your product data feed so you’re always meeting channel requirements.
Automate product data so you're always error-free
Select the update time and our feed manager will automatically take care of the rest. Simply say goodbye to changing prices and stock information manually.
Categorize your products and gain visibility globally
Speed up the categorization process and make sure that your products are finally listed correctly. Easily manage everything from one place so your products get full visibility.
Bring your products to market in no time
Categorize millions of products by tapping into the power of AI. Gain up to 97% accuracy and take your product feed management to the next level.
Everything you need to start selling online
Learning & support
Get up to speed through interactive videos, step-by-step walkthroughs, and in-depth problem-solving assignments, or contact our world-class support team in any of the 13 languages we support.
Insights & analytics
Connect to Analytics to pull performance data such as click-through rate or conversion rate to analyze your product performance on each of your channels and stay data-driven throughout your activities.
Flexible plans
Choose the plan that works for your business. Select a monthly subscription with no commitment so you always have peace of mind and grow your business, your way.
Set up and configure your Google Merchant Center (GMC) and link to Google Ads to available Shopping Ads format on your account. Besides, we will also validate your business information with the Google Team to help your campaign become sustainable and hard to suspend in the long term. This process is a must before running shopping campaign
Once the groundwork is laid, we dive into the core of your Google Shopping success – feed configuration and optimization. Our team takes a meticulous approach, fine-tuning every aspect of your product feed to align with Google’s stringent standards. From crafting compelling titles to optimizing images and attributes, we roll up our sleeves to transform your product data into a digital storefront that captivates and converts.
Moving beyond setup, Mega Digital’s Google-certified experts roll up their sleeves for hands-on campaign management. We don’t just set and forget – we actively craft and manage your Shopping campaigns. From choosing the optimal solution for your unique needs to structuring campaigns, defining budgets, and implementing bidding strategies, our hands-on approach ensures continuous monitoring and optimization. Detailed reports and insights keep you informed, providing a transparent view of how we drive tangible results for your Google Shopping success.
Frequently Asked Questions About Product Feed Optimization
- Let’s get our feed on.
- Include extra info in your product title. …
- Use this formula for your titles. …
- Specifications: add as much additional product info as possible. …
- Keep your product titles understandable. …
- Optimize product images for quality. …
- Include dynamic product views. …
- Take control of your product categories.
- Think strategically about your customers.
- Highlight important product details.
- Use high-quality images.
- Provide your most accurate product data.
- Match your product data to your landing pages.
These attributes include “pattern,” “material,” “size_type,” and “is_bundle.” If there’s any additional information about products worth including in the feed, it may not fall under these attributes. In these cases, it’s possible to have them with the “product_detail” attribute.
The product feed is the only source of data that you provide to sales platforms. Therefore, it is crucial for your campaigns that your data feed is perfectly optimized. If your feed contains complete and detailed product data of the highest quality, then Google and other platforms will recognize that.
The specifics of the process vary. But generally, product optimization involves researching customer needs and preferences, analyzing data, assessing existing features, creating prototypes, and testing them to see how they perform. For an example of product optimization in action, consider Inspire Fitness.
- What is Google Merchant Center data feed? …
- Step 1: Create your feed and get a link. …
- Step 2: Log in to your Google Merchant Account.
- Step 3: Go ‘Products’ and then ‘Feeds’
- Step 4: Add your feed by clicking on the blue plus button.
- Step 5: Pick the language and country that you’re selling in. …
- Step 6: Give your feed a name.
- Find out what it means and how it can help you sell more online. Product feed optimization is the process of improving and enriching your product feeds in order to increase the results achieved by your online sales efforts across your sales channels.
Your data feed file must be in CSV, TSV or XML (RSS/ATOM) format. If you create your file in a spreadsheet program like Excel, make sure to save it in one of these formats.