Google Merchant Center is a platform for online business that brings products in front of thousands of potential buyers. But many merchants suddenly see Your Merchant Center Account is Suspended
It not only stops advertising your product, but also directly affects the sales of your business.
The main reason many businessmen fall into this problem every day is the vague understanding of Google’s policies. Today I’m going to detail the 7 main reasons that many people fail to follow Google’s rules and explain in simple terms how you can fix them.
Why Google Suspends Your Merchant Center Account?
According to Google, the most important thing is — User Trust and Security.
When you upload a product to Google Merchant Center, Google expects —
- You will provide correct information
- Your website will be user-friendly
- Do not mislead the user in any way
- Follow the Google Merchant Center Policies
If you break these basic rules — intentionally or unintentionally — Google may suspend your account.
Top 7 Common Reasons for Google Merchant Center Suspension
Your business may be running properly, but you may not know, even a small mistake in Google Merchant Center can lead to account suspension.
These may seem trivial, but in Google’s eyes, they’re big mistakes.
Here we discuss 7 reasons that are clearly prohibited by Google’s policy and that account for most suspensions.
1. Misrepresentation of Self or Product
If you present your product in a way that is not real, such as exaggerated offers, impossible claims, or features that are not in the product, then Google assumes that you are misleading the customer. This not only gets your account suspended, but also damages your brand credibility.
- So always use clear, honest and factual information.
- If your account is already suspended, see How to Fix a Google Merchant Center Suspension
2. Inaccurate Product Information
When you put the same information in the Google feed but the customer sees something completely different on the website, that’s when Google considers you an unreliable seller. Google is strict in this rule because it fears being cheated by the buyer.
- Always keep the feed and website price, stock status and product details in sync.
- Update the feed regularly, especially if prices change.
3. Prohibited or Restricted Products
Google does not allow displaying products on its platform that are illegal, dangerous or counterfeit. If you unknowingly add such a product to the feed, it can lead to an outright suspension, because Google doesn’t want to take that risk.
- Check Google’s Product Policy and make sure you’re not promoting any prohibited products.
- Check before upload if suspicious or limited product.
4. Insufficient or Inaccurate Contact Information
If your website doesn’t have clear contact information, Google assumes you’re not a reliable customer. A customer should be able to find you easily if they want — that’s Google’s premise. In particular, it is mandatory to clearly state the business address, phone number and email.
Your website should have:
- A Contact Us page
- Updated phone number and email
- Physical address of the business
Our Google Ads Services can also help you align your business information for better compliance.
5. Poor Website Quality or Broken Links
Google always wants a user to enter a secure and easy-to-use website. So if your website has broken links, incomplete content, or slowness issues, it directly affects the user experience. As a result, Google thinks this website is not suitable for advertising.
A good quality website requires:
- All links are active
- Fast loading speed
- SSL certificate
- Complete and informative content
We offer dedicated services to Fix Google Ads Suspension that can also improve your website compliance
6. Missing or Inconsistent Policy Pages
Without Return Policy, Privacy Policy and Terms & Conditions pages, Google assumes you are not a transparent business. Not having them means putting customers at risk — something Google doesn’t want anyway. So it is essential to keep them properly on the website.
Which must be:
- Refund & Return Policy
- Privacy Policy
- Terms & Conditions
- Links to these are in the footer of the website
Need help setting up your account? Follow our Complete Guide on Google Merchant Center Setup.
7. Technical Issues in Feed or Account Settings
Sometimes you might accidentally use the wrong currency in the feed, set the product category incorrectly, or place a placeholder image — all of these can trigger a Google suspension. Google thinks there are a lack of business responsibility.
What to do to prevent:
- Register currency and product category according to Google’s guidelines
- Review the feed regularly
- Avoid placeholder images or incorrect settings
How to Fix Google Merchant Center Suspension
It’s normal to feel frustrated after getting a Google Merchant Center suspension, but the solution to the problem is possible and quite simple. First, find the exact cause and then correct it step by step.
- 1. Read the Suspension Notification carefully: Google usually clearly states the reason for the suspension in an email or in the Merchant Center dashboard.
- 2. Fix the mistakes: Update your website, product feed and contact information according to the 7 factors discussed above.
- 3. Appeal: When you think everything is fine, apply for a recheck from Google Merchant Center.
- 4. Monitor regularly: Even after the issue is resolved, the account should be checked regularly to avoid suspension in the future.
Many sellers recover their accounts within 7 days with the right steps. At EcomHustle, we help businesses fix Merchant Center suspensions quickly and professionally.
How to Prevent Future Suspension
To avoid suspension, regularly follow the following:
- Read and understand Google Merchant Center policy updates regularly.
- Always keep your website and product feed accurate and updated.
- Always keep contact information clear and verifiable.
- Maintain website speed, links and security.
- Perform regular account monitoring and report analysis.
- Get professional help if needed.
Frequently Asked Questions (FAQs)
Why is my Google merchant account suspended?
Account suspension usually occurs if your website or product information violates Google’s policies.
Why does my Google business keep getting suspended?
Repeated suspensions mean you have a major policy or informational error that needs to be corrected.
Why would your Google account get suspended?
Violation of Google’s policies, security issues, or providing false information may result in your account being terminated.
How come I lost access to Google Merchant Center?
Google may terminate access to your account due to suspension or security risks.
Final Thoughts
Google Merchant Center Suspension, as scary as it sounds, can be easily avoided with proper information, regular monitoring, and following policies.
Take this as a warning to your business and ensure compliance with Google’s rules. If you run into problems or need help with account recovery, we’re here for you.
Our expert team will resolve your Merchant Center issues quickly and efficiently.
Get in touch today and keep your business suspension-free!
